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Benefits of Marketing Fund
Xero Partner Entitlements
How It Works
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FAQs
Reach out to us for a one-time free, non-obligatory consultation session to find out how we can help you with your marketing needs.
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Benefits of Xero Marketing Fund
The Xero partner marketing fund is exclusive to Silver, Gold and Platinum partners in Asia. It provides you with marketing funds to help your business attain greater success. With the Xero Marketing Fund, we will work with you to craft out a tailored marketing plan most suitable for your business. Some examples of marketing activities covered under the Xero partner programme are:
Digital & Social Advertising
Online Website
Newspaper & Magazines
Partner Marketing Collateral
This would include brochures, flyers or even Xero partner tee shirt
Mass Media Advertising
Physical Events
Xero Partner Entitlements
Get reimbursed up to:
USD$1,300 per FY (April 2021 to March 2022)
Get reimbursed up to :
USD$5,800 per FY (April 2021 to March 2022)
Get reimbursed up to :
USD$10,800 per FY (April 2021 to March 2022)
How The Xero Partner Marketing Fund Works
1. Submit the application form
Use our online form here to indicate your interest in the Xero Partner Marketing Fund.
We will reach out in 3 – 5 business days to further discuss your marketing needs.
2. Schedule an online appointment
Upon reaching out, we will arrange a Zoom call with you to understand your marketing needs.
We will craft out a marketing campaign that can help you utilise Xero’s Partner Marketing Fund.
3. Proceed with Marketing Activity
After your activity has ended, we will share all other related information with you.
This includes any additional photos of the event, reports of the activity as well as invoices for your verification.
4. Get Reimbursed!
Once Xero has verified and approved your invoices, they will process your reimbursement*.
*Please note that payment for the reimbursement may take up to 30 days.
*Note: Marketing fund refreshes every financial year-end (i.e. March).
Enquiry Form
FAQs
Who is eligible for the partner marketing funds?
Accounting practices who are Silver, Gold and Platinum Xero partners in Asia are eligible for this programme. Learn more about the benefits of the Xero Partner Programme here.
What am i entitled to?
- Silver partners can claim up to USD$500 per annum for approved marketing activities
- Gold partners can claim up to USD$5,000 per annum for approved marketing activities
- Platinum partners can claim up to USD$10,000 per annum for approved marketing activities
Additionally, all Silver, Gold and Platinum partners will be entitled to USD$200 per quarter for approved events only.
What is the difference between the event fund and the marketing fund?
The marketing fund is provided on a yearly basis and covers all approved online and offline marketing activities that your team has planned to promote your status as a Xero partner.
Your suppliers’ invoices will be reimbursed on a dollar-for-dollar basis with a limit that applies based on your partner status.
Eg. Business A has conducted a workshop that promotes their service as a Xero partner. They booked an event room and have catered for food and beverages to be served during the event.
Additionally, they have also engaged a marketing agency to design and print brochures to be distributed at this workshop. After the event, Business A can claim reimbursement for the following from Xero:
- Booking of event room + food and beverage = As part of quarterly event fund
- Marketing agency’s fees to design and print the relevant marketing materials = As part of annual marketing fund
What are the approved marketing activities?
- Digital & social activities, such as Facebook ads & digital billboard advertising
- Newspaper & magazine articles, such as Industry publications
- Mass media advertising, such as Radio & TV
- Editorial, such as content writing
- Xero collaterals, such as flyers or brochures
*If you are unsure, please apply for the funding first and gain pre-approval before starting your marketing spend.