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SEO vs PPC: When To Use Each?

SEO vs PPC: When To Use Each?

You want to boost your website traffic. Which should your focus on? Both SEO and PPC are part of the overarching digital marketing model of search marketing. In this article, we dive deep into SEO vs PPC, and the unique qualities about them. 
The Digital Marketing Metrics That Matter

The Digital Marketing Metrics That Matter

There are just so many things to track in your digital marketing campaign! How do you define which are the digital marketing metrics that matter to your business? Which data points can actually help you achieve your business goals?
Why You Need To Conduct Regular Website Analytics

Why You Need To Conduct Regular Website Analytics

Just like your car, your website also requires regular maintenance. Checking your website analytics is a two-prong approach to conducting website optimisation as well as ensuring that the health and performance of your website is in top condition.
Relationship Between UX Design & Web Design

Relationship Between UX Design & Web Design

UX design is the process of creating websites that are easy and pleasant to use. It works in tandem with website design to ensure your website is achieving your business goals.
Earn Quality Backlinks To Achieve SEO Success

Earn Quality Backlinks To Achieve SEO Success

Backlinks are essentially links from one website to another. Consider that a single quality backlink can be more powerful than 1,000 low-quality backlinks.
The Ultimate SEO Audit Guide

The Ultimate SEO Audit Guide

The ultimate objective of conducting the SEO audit is to improve your overall website performance. SEO audits refer to the process of conducting an assessment on your SEO campaign and strategies. In this article, we highlight to you the important aspects to analyse when you conduct your SEO audit. 

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