We now live in a world where almost everyone has a Facebook account. It is most definitely the easiest and simplest way to reach out and connect to as many people as possible. Thus, it will also greatly benefit you to develop your online presence on this huge social media platform. This is especially so if you are running a business as it would immediately allow you to advertise your products and services to millions of people. In order to do this, you will need to create a Facebook Business Page.
Before we share with you the steps to creating a Facebook Business Page, let’s first delve a bit deeper on the reasons why you should set up a Facebook business page.
Why Should I Create A Facebook Business Page?
1) Access To Large User Base
As of first quarter of 2020, Facebook has more than 2.6 billion users assessing its platform everyday, multiple times a day. Facebook users are actively using the platform to connect with their families, friends and also their favourite brands.
Setting up a Facebook Page is almost like setting up a website on the Internet. The website allows people to find your business, understand and learn more about what you have to offer and also connect with you. Similarly, having a Facebook Business Page is complementary to having an online presence on the Google search platform. With a large audience base on Facebook, it is now becoming customary to extend marketing campaigns to the Facebook audience.
2) Cost-Effective & Targeted Ads
Additionally, Facebook ads is a cost-effective way of advertising to your consumers. Facebook has developed a comprehensive advertising platform that provides you with greater precision and control in defining and finding your ideal customer. That said, Facebook’s advertising platform allows you to experiment with different targeting types to find the most cost effective way to drive leads and sales.
There are numerous benefits to setting up a Facebook Business Page and investing in Facebook advertisements also – eg. users who click on both the search ads and also social ads are two times more likely to convert. Thus, users who have been exposed to any social ads will ultimately lead to increases in both ROAS (Return On Advertising Spend) and CTR (Click Thru Rate) for your business.
3) Useful Built-in Features
To top it off, here are some handy features available to you once your have set up your own Facebook Business Page:
- Built-in analytics (Page Insights).
- Call-to-action button (e.g. Sign Up, Book Now, Learn More) on your Facebook Page.
- Boost your Facebook Page and Page posts with Facebook ads.
- Like and comment as your Facebook Page.
- Add apps and services to your Facebook Page, so that your fans can easily order a product, make a booking, get a quote and more.
Now that you are know the reasons why you should create a Facebook Business Page, let’s get started!
5 Steps to Create The Perfect Facebook Business Page
Step 1: Provide Basic Information About Your Business
Click here to create your business page on FB. Alternatively, you may click on the “Create Page” button from the top right dropdown of any Facebook page.
Select the “Business or Brand” logo to get started in creating your Facebook Page. You will then be asked to input some basic information with regards to your business such as Page Name, Categories, Address and Phone Number.
*Do take note that your Page Name is final and non-changeable. The rest of the fields can be edited at a later date.
Step 2: Upload Profile Photo and Cover Photo
Profile photo :-
We recommend that you use your company logo here as this icon will appear every time you interact on Facebook. This will ultimately be the face of your business on Facebook.
Photos with square dimensions of 170px by 170px is most ideal.
Cover photo :-
This photo will only appear on your Facebook Page. It is a great way to add a visual element that is representative of your business.
Your cover photo will be on display at differing sizes in accordance to the device that is being used to display it. For simplicity and consistency’s sake we would advise that you use a single image that is 820px (width) by 462px (height). This dimension is ideal for both desktop and mobile users.
If you are starting out fresh, you can try using any free online design tool which can help you create the perfect cover photo for your business. You may use stock images which are cleverly edited or you may upload an original image to be used for the cover photo.
Here is our Profile photo and cover photo on our Mescalon Facebook Business Page:
Step 3: Provide Essential Business Information
Before you finish creating your Facebook Page, you will be prompted to show you a few tips to complete the setup process. You can also fill in these information the settings section of the page. We will cover the most important parts in the setup process to make sure that you do not miss anything.
These important fields to complete are:
3.1 Business Info
Be mindful that Facebook is first and foremost a content platform that is powered by social media. This means that the very important business information is not visibly displayed in comparison to the content posts that are published.
If someone wants to see your business information, they will have to click the “See All” button in the About section or click on the “About” tab on the side menu bar. However, do not make the costly mistake of neglecting this section. Knowing your business information is important especially to your new customers who are still trying to get to know you.
Here is an example:
When your potential customers click on “See All”, they will get to see more information about your business. Do not look even the smallest information such as your operating hours and your contact details. You may also provide a short description on the business products and services that you offer.
3.2 “About” Section
The “About” section and “Company Overview” Section are quite similar. In most cases, businesses will input the same information in both sections. However, do take note that whenever your business is tagged in a post and a Facebook user hovers over the tag, a little box will appear. This little box will show the user the cover image, link, recent posts and also the “About” section. Thus the “About” section is critical in providing people with a good first impression of your business.
A good “About” section will have a concise one-liner that accurately describes your business. For variety, you may also input a famous quote that resonates with your business.
3.3 “Story” Section
This section can be a fun way to connect with your customers. You can take this opportunity to pitch to your customers about your business and connect with them to build trust.
3.5 “Contact Info” Section
This section is absolutely crucial for your customers. Always ensure that this information is up to date. If you are a local business with a physical store, do not forget to include your address, telephone number and all relevant contact details so your customers know that they are able to contact you in real life.
Providing this information will increase your visibility and searchability. Most people are on Facebook on their mobile, and so the immediacy of location that is enabled by GPS is crucial. If you have all the required information, Facebook will automatically display the information as such:
3.6 “Shop” Section
The latest feature to the added to Facebook Business Pages is the “Shop Now” button. This button very quickly elevates Facebook from not just a social media marketing platform to one that a multi-faceted platform with functional e-commerce attributes.
There are two ways to utilise this feature. The big blue button below your cover page can be used to direct users into your e-commerce website. This will allow your users to browse your website and know that your products are available for purchase online.Since our own Facebook page does not have products to feature, we will share with you can example from Crocs Singapore which has integrated this feature into their Facebook Business page quite well:
Source: Crocs Singapore
Another way is using the “Shop” tab in the menu bar. This would actually allow you to list all your products within the Facebook website and users are able to browse while still on the Facebook platform. The final purchase will still be completed on your own e-commerce website.
Source: Crocs Singapore
Settings are the essential backbone to the creation of a good Facebook Business Page. Facebook allows you to have various controls of the settings so that you have control over the identity and performance of your Facebook Business Page.
Always make sure that your Page Visibility is enabled.
Facebook encourages transparency. In general, the best practise would be to enable post sharing with admin moderation. This means that people can still post on your page, at your discretion. This practise will allow you to share the nice things that people have mentioned about you. At the same time, you will be able to control any negative comments from exacerbating.
This setting tells Facebook that any information updates that you make will automatically allow Facebook to turn that into a status update for you. This is especially useful when you have a new collection of products that you want to show with your followers, or if you are changing address.
However, if you are handling administrative information such as editing erroneous information in the “About” section, you may want to turn thus setting off and then only enable it after the changes have been made.
3.8 Page Roles
As your business grows, you will need to be collaborative in your efforts to update and maintain your Facebook Business Page. It takes several hands to publish content, optimise advertising campaigns and promptly respond to all inquiries and messages all at the same time. Different people dealing with different aspects of the Business Page will have different levels of access.
Security is of utmost important in the determining specific roles. As such, a good rule to follow would be to assign one person as the admin (this would be someone you trust), and then allocate the roles to the specific person in charge. A good tip to remember is that the different roles get more restrictive as you go down the list of available roles.
|Role / Access||Manage Page Roles & Settings||Publish & Modify Content (Edit Page, Add App)||Send messages as the Page||Respond & delete comments / posts||Remove & Ban people from Page||Create Ads & Run Campaigns||View Insights||See the actions of each role|
Admin has equal authority as the page owner. The biggest difference is the the Page Owner was the one who created the Page. Be strict with this person handling the role and only limit one person for the role as it handles all the sensitive security issues of the Business page.
Editor is essentially the one that creates the content for the Page. This person has almost complete access except that he is unable to assign page roles and does not control the settings of the Page.
Moderator handles mostly the customer service aspect of the business and is customer-facing. This person generally deals with the questions and comments but is not authorised to create and publish content. Access to Page Insights also available for this person.
Advertiser solely creates ads and runs campaigns for the Page. This person will also have access to view the Page Insights.
Analyst can only View the Page Insights. This person usually deals with the content strategy and planning of the Facebook Business Page.
Step 4: Customise Your Page
Now that your basic information is available for your users in Facebook and you have applied the necessary settings, you can customise your Facebook information.
You may create different sections in your Page to organise it better. To do this, go to the “Page Settings” and then ”Templates and Tabs”. Tabs are essentially just the different sections which you may choose to include or exclude from your Page. You many also decide on their order.
Templates refer to the special customised page layout which you can use. The template should align with your business categories as the CTA button is specific to each categories or business type. You may rearrange and even remove the tabs found in each template.
Step 5: Publish Your Post
Start posting exciting and fresh content on your page. Play around with the different types of posts to see which works best for you. Generally, posts with images and/or videos with a link to direct viewers to your website would be most ideal. Facebook also has introduced various posting formats that you can have fun with. Just remember that Facebook is a social media platform in which most of its users are looking to receiving light-hearted content. If your content is heavy and serious, consider presenting it in a photo / infographic or even in video format which is more engaging and will be better received.
You have successfully set up your perfect Facebook Business Page. Deliver fresh and engaging content regularly to your followers and see your Page grow into an exciting brand. However, do take note that Facebook’s Algorithm is engineered such that each individual user’s News Feed is displaying posts in the order that is considered to be most relevant to the individual user. As such, the chronology of the posts are less critical and content is paramount.
Have a chat with us to find out how we can help your business grow!