Digital Marketing
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Latest Articles
SEO vs PPC: When To Use Each?
In most business, the overarching objective of digital marketing is to drive traffic to your website with the intention of converting these leads into sales. With this in mind, Google provides you with two ways to market your business on their search engine results...
The Digital Marketing Metrics That Matter
When analysing your digital marketing campaign, it can get quite complicated trying to make sense of all the data. There are just so many things to track! So how do you define which are the digital marketing metrics that matter to your business? In other words, how do...
SEO vs PPC: When To Use Each?
In most business, the overarching objective of digital marketing is to drive traffic to your website with the intention of converting these leads into sales. With this in mind, Google provides you with two ways to market your business on their search engine results...
Why You Need To Conduct Regular Website Analytics
Your website the gateway to your business operations. For the most part, it is the first touchpoint that your online users will have of your business. Hence, it is imperative that your website is well-maintained and kept updated at all times. Similar to taking care of...